Marketing Planning For A Business Organization Essay

Assignment on Marketing Planning Submitted to: Submitted by: Date of Submission: Introduction: A plan is a way of achieving something or course of action for the desired goals. Marketing plan is a business document written for the objective of describing the current market position of a business organization. In today’s globalized world marketing planning plays a very crucial role in the business sectors through all over the world. A marketing plan can be part of an overall business plan. According to the case of â€Å"Nelson Professional Clothing† they unable to keep pace with the market condition because of different types of economical problem and other impediments. A good environmental analysis will take account of both internal and external factors armed with a thorough understanding of the marketplace and their specific strengths and weakness a business is now much better placed to adopt a relevant strategy in order to be successful. Nahapiet, J., andGhoshal, S. (1998), LO-1: Be able to compile marketing audits: 1.1: Review changing perspectives in marketing planning. Marketing planning is an art of science and techniques in which the organization activities occurs. We can easily get the experience by evaluating the market survey and doing different types of research. In the given case of â€Å"Nelson Professional Clothing Plc† here for business position is not enough strong that’s why they suffer and economic fall down is occurred. The changing perspective ofShow MoreRelatedSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 PagesImportance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. 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